AI Copywriting: The Robots Are Coming!
Will robots take away the one thing we still possess—language?
Copywriting is an essential element of any and all marketing materials. It’s the words used to educate, inspire, and even persuade consumers to take action.
While some parts of the process, namely research and analytics, are data-driven, storytelling is an art form as old as time to bring meaning and understanding to human existence.
Today, writing is facing a colossal change. As with many other fields, artificial intelligence (AI) is streamlining processes. Word-crunching machines can form cohesive, meaningful sentences in seconds. Seconds!
This begs the question: Can bots replace human copywriters?
A Brave New Automated World
Chatbots. Virtual assistants. Even robot dogs. It seems like everywhere you turn you see droids replacing people (and pets). And while it’s inevitable that robots will become smarter and faster, can they become creative?
At its most basic, an AI writer uses natural language and machine learning to create text. Software like Jasper and INK Editor are writing articles all by themselves. Robot writing is now so prevalent that even Adweek created a “Spot the Bot” contest where veteran creatives were challenged with finding the Super Bowl ad written by AI.
In a digital world, it’s perfectly acceptable to feel nervous about whether robots may have finally taken language—the last sacred thing humans have—away from us. This is a downright greedy move by the doofus droids, seeing that they already have Go, C, and binary.
But will they take away the art of storytelling?
The Human Element of Effective Copywriting
Consumers are human and they expect humanity from businesses. This also encompasses a brand’s messaging. And while AI can regurgitate formulaic sales copy by collecting data from millions of websites, there is just one caveat—robots aren’t people.
Strategic copywriters understand how to leverage the power of real, raw emotions and psychology to connect with their audiences. Masterful wordsmiths can pique curiosity, tug heartstrings, and produce empathetic copy that deeply resonates with readers.
Copywriters can use AI to review spelling, grammar, and clarity. But there is no tool that can evaluate the emotions of your words. That’s a skill that’s purely human.